During the opening of its largest ever retailer store in Birmingham Primark's CEO Paul Marchant, told reporters the company was evaluating the opportunity in adopting a click-and-collect strategy — where goods ordered online are collected in person from stores. Primark at present has no online presence apart from a large following on social media with …
American Eagle Outfitters recently started testing a new apparel rental service called "Style Drop". The service lets subscribers, who pay $49.95 per month, rent three articles of clothing at a time. The products can then be swapped out an unlimited number of times throughout the month. Shipping is free, and subscribers don't need to wash the clothes …
At a time when brick and mortar stores seem to be dying out, Nike has invested in its so-called 'House of Innovation 000' a 68,000 square foot 5th avenue store which spans six floors. This is not a simple retail store, according to Nike it is a 'concept' store, an opportunity for Nike to interact …
Continue reading Nike Opens New ‘Experience Store’ on Fifth Avenue
A few weeks ago it was announced that American fashion brand Michael Kors has snapped up famed label Versace for $2.1 billon, taking over one of the last independent Italian brands. Kors has made most of his money in the mid-market, with a large presence in shopping malls. The brand has a strong focus on accessories ranging …
Continue reading The Kors Versace Deal and the Establishment of America’s First Luxury Group
The success of the show has been paramount, with almost 2 million views tuning into ITV every night and the show extending its run from 6 weeks last year to 8 weeks this year. But I was curious as to how the show is cashing in on brand deals? Is there a ‘love island effect?’
Eva Murphy Ryan 