Nike Opens New ‘Experience Store’ on Fifth Avenue

At a time when brick and mortar stores seem to be dying out, Nike has invested in its so-called ‘House of Innovation 000‘ a 68,000 square foot 5th avenue store which spans six floors. This is not a simple retail store, according to Nike it is a ‘concept’ store, an opportunity for Nike to interact…

The ‘Love Island’ Effect

The success of the show has been paramount, with almost 2 million views tuning into ITV every night and the show extending its run from 6 weeks last year to 8 weeks this year. But I was curious as to how the show is cashing in on brand deals? Is there a β€˜love island effect?’

Growing Retail Opportunity in India

There is a new retail market opening up in India, according to consultancy firm PwC. Predictions are that the retail market in India will be worth an estimated $1 trillion by 2020. This new opportunity has already been identified by some high profile retailers. Last month Japanese brand Uniqlo announced it will open its first store…