MET Gala 2018 

So last nights MET gala was one of my favourites yet! I actually ran out of work and went down there to see if I could catch a glimpse of the action. Even though I didn’t see much (security was very tight), the atmosphere was amazing and the whole entrance of the MET was illuminated…

In Conversation with: Margaret Molloy #WearingIrish

When you look at Ireland as a brand –this idea of Ireland.ie- people see it as a country with great food, culture, history but fashion isn’t normally something associated with the land of saints and scholars, enter Margaret Molloy who is changing all of this. For the inaugural Irish International Business Network (IIBN) NY In…

Six Months In New York 

After arriving in New York in late September, I am officially 6 months here. How has it been settling into a new country? Settling into the US for me was easier as I had lived here for 3 months previous, although moving here more permanently is different. When you are on a summer visa your priority…

Zara’s Digital Strategy

  Inditex, the owner of the Zara fashion brand reported double-digit growth in online sales for last year. The company reported a 7 per cent rise in full-year net profits and sales up 9 per cent to €25.34bn compared with the same period last year. Inditex, who own retail chains such as Zara, Massimo Dutti…

The Success of Primark

Primark is opening in Brooklyn. That one sentence brings me so much joy. Primark (or Penneys as we Irish know it) has always been close to my heart, especially when I worked in their flagship store in Dublin for three years, as well as a stint in their Paris store. While the Brooklyn store is…

Snow days & Polka Dots

Welcome to March, when I left New York for Ireland two weeks ago I remember looking at my snow boots thinking thank god I don’t have to bring them. How wrong was I?Ireland has been hit by the ‘Beast from the East’ and New York for the first time in months is warmer than home….

The Spring Midi

So it is officially February, and while it may still be in the minus numbers here in New York, Spring has arrived. January is always a weird month for shopping, everywhere is full of sale items and it’s hard to buy more knitwear knowing soon you won’t be able to wear it. This season I’m embracing…

Digital Game Changers in the Fashion Industry 

Finally it’s February! That month felt extremely long and had far too many Monday’s.  February also means one thing in New York- fashion week. In preparation for this I wrote an article for Irish Central highlighting the changes in the fashion industry due to the shift in digital technology. Article is below:  In February as…

Glossier and Influencer Marketing

Happy Sunday! I mentioned in a recent post that I wanted to write a full blog on the beauty brand Glossier – a brand that even though sounds French,  was founded in New York City. Founder Emily Weiss, who had a brief stint on The Hills as well as jobs at W Magazine and Vogue, began…

Networking in New York

Happy nearly February! January is a weird month, you can start off so optimistic but end up feeling blue with the dark cold days. In order to get through the grind of this month, I decided I needed little breaks to look forward to so I booked a few trips. I’m excited to go to…

Brick and Mortar Beauty

The beauty sector seems to be having a lot of success recently. But as most brick and mortar stores struggle in the e-commerce climate why are beauty stores soaring? Many may argue this is because of the ‘try and test’ nature of the industry- people need to go to the store to find their perfect…

Golden Globes 2018 #Times Up

This year’s Golden Globes was different to all previous, not only because of the sea of black that it presented but most importantly because it marked the beginning of the TIME’S UP campaign. The campaign has secured support from over 300 award-winning actors, directors, and producers such as Reese Witherspoon, Shonda Rhimes, Eva Longoria and…