The ‘Love Island’ Effect

The success of the show has been paramount, with almost 2 million views tuning into ITV every night and the show extending its run from 6 weeks last year to 8 weeks this year. But I was curious as to how the show is cashing in on brand deals? Is there a ‘love island effect?’

The Decline of Victoria’s Secret

 Victoria’s Secret parent company L Brands Inc. reported a drop in June comparable sales for the lingerie brand, despite an extended sale and deep price cuts. The results show that Victoria’s Secret is struggling to drive traffic with sales dropping one percent in the five weeks leading up to July 7. This is a continuation…

Growing Retail Opportunity in India

There is a new retail market opening up in India, according to consultancy firm PwC. Predictions are that the retail market in India will be worth an estimated $1 trillion by 2020. This new opportunity has already been identified by some high profile retailers. Last month Japanese brand Uniqlo announced it will open its first store…

MET Gala 2018 

So last nights MET gala was one of my favourites yet! I actually ran out of work and went down there to see if I could catch a glimpse of the action. Even though I didn’t see much (security was very tight), the atmosphere was amazing and the whole entrance of the MET was illuminated…

In Conversation with: Margaret Molloy #WearingIrish

When you look at Ireland as a brand –this idea of Ireland.ie- people see it as a country with great food, culture, history but fashion isn’t normally something associated with the land of saints and scholars, enter Margaret Molloy who is changing all of this. For the inaugural Irish International Business Network (IIBN) NY In…

Six Months In New York 

After arriving in New York in late September, I am officially 6 months here. How has it been settling into a new country? Settling into the US for me was easier as I had lived here for 3 months previous, although moving here more permanently is different. When you are on a summer visa your priority…

Zara’s Digital Strategy

  Inditex, the owner of the Zara fashion brand reported double-digit growth in online sales for last year. The company reported a 7 per cent rise in full-year net profits and sales up 9 per cent to €25.34bn compared with the same period last year. Inditex, who own retail chains such as Zara, Massimo Dutti…

The Success of Primark

Primark is opening in Brooklyn. That one sentence brings me so much joy. Primark (or Penneys as we Irish know it) has always been close to my heart, especially when I worked in their flagship store in Dublin for three years, as well as a stint in their Paris store. While the Brooklyn store is…

The Spring Midi

So it is officially February, and while it may still be in the minus numbers here in New York, Spring has arrived. January is always a weird month for shopping, everywhere is full of sale items and it’s hard to buy more knitwear knowing soon you won’t be able to wear it. This season I’m embracing…