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The Brands Tackling Sustainability
The issue of of fast fashion and sustainable shopping has long been discussed but it is only in recent years that brands are beginning to take notice and realize that in order to be attractive to the millennial consumer they must be seen not only take a stand against fast fashion but also make a …
Is Primark About to go Online?
During the opening of its largest ever retailer store in Birmingham Primark's CEO Paul Marchant, told reporters the company was evaluating the opportunity in adopting a click-and-collect strategy — where goods ordered online are collected in person from stores. Primark at present has no online presence apart from a large following on social media with …
Is Renting Apparel the New Buying?
American Eagle Outfitters recently started testing a new apparel rental service called "Style Drop". The service lets subscribers, who pay $49.95 per month, rent three articles of clothing at a time. The products can then be swapped out an unlimited number of times throughout the month. Shipping is free, and subscribers don't need to wash the clothes …
Review: Studying at the Fashion Institute of Technology NYC (FIT)
One thing I really wanted to do when I moved to the US was to study here and pick up a qualification, it has been a dream of mine for some years to study in a fashion college in New York. Even before I did my Leaving Cert in Ireland I had looked into taking …
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Nike Opens New ‘Experience Store’ on Fifth Avenue
At a time when brick and mortar stores seem to be dying out, Nike has invested in its so-called 'House of Innovation 000' a 68,000 square foot 5th avenue store which spans six floors. This is not a simple retail store, according to Nike it is a 'concept' store, an opportunity for Nike to interact …
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Glamour Women of the Year Summit
This Sunday was spent at the Glamour Women of the Year Summit or WOTY as Editor-in-chief Samantha Barry describes it. This year’s summit was spread over the weekend, beginning Saturday with an 'experience’ led agenda including personalized jewellery at Catbird and an intense exercise class with Nike fitness instructors. While Sunday was a full conference …
The Kors Versace Deal and the Establishment of America’s First Luxury Group
A few weeks ago it was announced that American fashion brand Michael Kors has snapped up famed label Versace for $2.1 billon, taking over one of the last independent Italian brands. Kors has made most of his money in the mid-market, with a large presence in shopping malls. The brand has a strong focus on accessories ranging …
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The ‘Love Island’ Effect
The success of the show has been paramount, with almost 2 million views tuning into ITV every night and the show extending its run from 6 weeks last year to 8 weeks this year. But I was curious as to how the show is cashing in on brand deals? Is there a ‘love island effect?’
The Decline of Victoria’s Secret
Victoria’s Secret parent company L Brands Inc. reported a drop in June comparable sales for the lingerie brand, despite an extended sale and deep price cuts. The results show that Victoria’s Secret is struggling to drive traffic with sales dropping one percent in the five weeks leading up to July 7. This is a continuation …
