The ‘Love Island’ Effect

The success of the show has been paramount, with almost 2 million views tuning into ITV every night and the show extending its run from 6 weeks last year to 8 weeks this year. But I was curious as to how the show is cashing in on brand deals? Is there a ‘love island effect?’

Glossier and Influencer Marketing

Happy Sunday! I mentioned in a recent post that I wanted to write a full blog on the beauty brand Glossier – a brand that even though sounds French,  was founded in New York City. Founder Emily Weiss, who had a brief stint on The Hills as well as jobs at W Magazine and Vogue, began…

Brick and Mortar Beauty

The beauty sector seems to be having a lot of success recently. But as most brick and mortar stores struggle in the e-commerce climate why are beauty stores soaring? Many may argue this is because of the ‘try and test’ nature of the industry- people need to go to the store to find their perfect…

Everyday Make- Up Winter 2016

So this month I haven’t been spending that much money on Make-Up, probably because I think I have my routine perfected. When I lived in New York I bought and tried so many new products that now I know what works for me and what doesn’t. In winter our skin can get extremely dry with…

Recent Zara purchases 

These are my most recent purchases from Zara online to bring me back to college and when in between the summer and autumn seasons. Zara.com is very easy to order from, delivery was quick it came in 3 days and the best part is being able to return in-store. Printed bodysuit  I love this, when…

New York Fashion Week- Highlights

Marc Jacobs  There were ready to wear items mixed with eccentric couture. Lots of over the knee socks, an abundance of colourful layers and dreadlocks. The collection was for the young and daring with sequin dresses, a multitude of fabrics and daring patterns mixed together.   Ralph Lauren  With muted tones, the collection focused on…

Ultimate J1 Packing Guide 

So, I am just home from the summer of a lifetime and was thinking back to when I first booked my J1 and how nervous I was. One of the things I googled multiple times was ‘What to pack for a J1’. At the time I thought surely there must be some trick for packing…

Sephora Wishlist August 2016

With my time in the states slowly counting to an end my anticipation to get everything I need in Sephora before I leave is growing. There are many brands that are just not all that accessible in Ireland, including Becca, Anastasia Beverly Hills and so many more. Top of my wish-list is the Anastasia glow…