The ‘Love Island’ Effect

The success of the show has been paramount, with almost 2 million views tuning into ITV every night and the show extending its run from 6 weeks last year to 8 weeks this year. But I was curious as to how the show is cashing in on brand deals? Is there a ‘love island effect?’

The Decline of Victoria’s Secret

 Victoria’s Secret parent company L Brands Inc. reported a drop in June comparable sales for the lingerie brand, despite an extended sale and deep price cuts. The results show that Victoria’s Secret is struggling to drive traffic with sales dropping one percent in the five weeks leading up to July 7. This is a continuation…

Growing Retail Opportunity in India

There is a new retail market opening up in India, according to consultancy firm PwC. Predictions are that the retail market in India will be worth an estimated $1 trillion by 2020. This new opportunity has already been identified by some high profile retailers. Last month Japanese brand Uniqlo announced it will open its first store…

In Conversation with: Margaret Molloy #WearingIrish

When you look at Ireland as a brand –this idea of Ireland.ie- people see it as a country with great food, culture, history but fashion isn’t normally something associated with the land of saints and scholars, enter Margaret Molloy who is changing all of this. For the inaugural Irish International Business Network (IIBN) NY In…

Six Months In New York 

After arriving in New York in late September, I am officially 6 months here. How has it been settling into a new country? Settling into the US for me was easier as I had lived here for 3 months previous, although moving here more permanently is different. When you are on a summer visa your priority…

Dress Code: ‘Jeans and a Nice Top’

There are always those occasions which call for the popular dress code of ‘jeans and a nice top’ or when on a Saturday night you’re struggling to find something to wear and the entire girls WhatsApp group seems to have adopted this unofficial dress code. While the Irish mammy has the ‘good scissors’ or the ‘good…

Sales Shopping

I’ve been having a lot of fun sales shopping over the last few weeks. When it comes to sales shopping I think it is better to buy wardrobe basics that you know you will get wear from. Don’t buy an item just because you think its a bargain. The Zara sale especially is amazing at the…

Summer in Sardinia 

Sardinia has always been on my very lengthy bucket list. Its beaches seemed like the closest to the Caribbean beaches you could get on a short haul flight from Dublin. I can say it didn’t disappoint. We stayed in the San Marco apartments overlooking the turquoise ocean and white sandy beach. The San Marco hotel…

Gingham Galore

Gingham has been a huge trend this Spring/Summer and I must admit its ones of my favourite trends. I was never a fan of gingham previously, it reminded me of a pattern my Mam used to force me into as a child. I’m sure I won’t love it forever which is why I enjoy buying affordable…

Ultimate J1 Packing Guide 

So, I am just home from the summer of a lifetime and was thinking back to when I first booked my J1 and how nervous I was. One of the things I googled multiple times was ‘What to pack for a J1’. At the time I thought surely there must be some trick for packing…