Nike Opens New ‘Experience Store’ on Fifth Avenue

At a time when brick and mortar stores seem to be dying out, Nike has invested in its so-called ‘House of Innovation 000‘ a 68,000 square foot 5th avenue store which spans six floors. This is not a simple retail store, according to Nike it is a ‘concept’ store, an opportunity for Nike to interact…

Glamour Women of the Year Summit

This Sunday was spent at the Glamour Women of the Year Summit or WOTY as Editor-in-chief Samantha Barry describes it. This year’s summit was spread over the weekend, beginning Saturday with an ‘experience’ led agenda including personalized jewellery at Catbird and an intense exercise class with Nike fitness instructors. While Sunday was a full conference…

The ‘Love Island’ Effect

The success of the show has been paramount, with almost 2 million views tuning into ITV every night and the show extending its run from 6 weeks last year to 8 weeks this year. But I was curious as to how the show is cashing in on brand deals? Is there a ‘love island effect?’

MET Gala 2018 

So last nights MET gala was one of my favourites yet! I actually ran out of work and went down there to see if I could catch a glimpse of the action. Even though I didn’t see much (security was very tight), the atmosphere was amazing and the whole entrance of the MET was illuminated…

The Spring Midi

So it is officially February, and while it may still be in the minus numbers here in New York, Spring has arrived. January is always a weird month for shopping, everywhere is full of sale items and it’s hard to buy more knitwear knowing soon you won’t be able to wear it. This season I’m embracing…

Glossier and Influencer Marketing

Happy Sunday! I mentioned in a recent post that I wanted to write a full blog on the beauty brand Glossier – a brand that even though sounds French,  was founded in New York City. Founder Emily Weiss, who had a brief stint on The Hills as well as jobs at W Magazine and Vogue, began…

Brick and Mortar Beauty

The beauty sector seems to be having a lot of success recently. But as most brick and mortar stores struggle in the e-commerce climate why are beauty stores soaring? Many may argue this is because of the ‘try and test’ nature of the industry- people need to go to the store to find their perfect…

Golden Globes 2018 #Times Up

This year’s Golden Globes was different to all previous, not only because of the sea of black that it presented but most importantly because it marked the beginning of the TIME’S UP campaign. The campaign has secured support from over 300 award-winning actors, directors, and producers such as Reese Witherspoon, Shonda Rhimes, Eva Longoria and…

2017 a Year in Review 

2017 was definitely the year of change for me! I finished college, moved city and started a new job. I wanted to see how far I’ve come this year by doing a small look back …   I started off the year in Galway.. Before spending months on end in the library … With some balls in…

Are Luxury Brands Thriving or Simply Surviving?

Currently, luxury brands are experiencing high levels of growth. Yet these brands have faced more challenges then budget brands in the last few years, especially during the economic crash and subsequent austerity measures. So how are luxury brands coping with this? Many have turned to experiential marketing and built up their online experience to ensure their…