Nike Opens New ‘Experience Store’ on Fifth Avenue

At a time when brick and mortar stores seem to be dying out, Nike has invested in its so-called 'House of Innovation 000' a 68,000 square foot 5th avenue store which spans six floors. This is not a simple retail store, according to Nike it is a 'concept' store, an opportunity for Nike to interact …

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Glamour Women of the Year Summit

This Sunday was spent at the Glamour Women of the Year Summit or WOTY as Editor-in-chief Samantha Barry describes it. This year’s summit was spread over the weekend, beginning Saturday with an 'experience’ led agenda including personalized jewellery at Catbird and an intense exercise class with Nike fitness instructors. While Sunday was a full conference …

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Golden Globes 2018 #Times Up

This year's Golden Globes was different to all previous, not only because of the sea of black that it presented but most importantly because it marked the beginning of the TIME'S UP campaign. The campaign has secured support from over 300 award-winning actors, directors, and producers such as Reese Witherspoon, Shonda Rhimes, Eva Longoria and …

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Are Luxury Brands Thriving or Simply Surviving?

Currently, luxury brands are experiencing high levels of growth. Yet these brands have faced more challenges then budget brands in the last few years, especially during the economic crash and subsequent austerity measures. So how are luxury brands coping with this? Many have turned to experiential marketing and built up their online experience to ensure their …

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