Is Primark About to go Online?

During the opening of its largest ever retailer store in Birmingham Primark's CEO Paul Marchant, told reporters the company was evaluating the opportunity in adopting a click-and-collect strategy — where goods ordered online are collected in person from stores. Primark at present has no online presence apart from a large following on social media with …

Continue reading Is Primark About to go Online?

Glamour Women of the Year Summit

This Sunday was spent at the Glamour Women of the Year Summit or WOTY as Editor-in-chief Samantha Barry describes it. This year’s summit was spread over the weekend, beginning Saturday with an 'experience’ led agenda including personalized jewellery at Catbird and an intense exercise class with Nike fitness instructors. While Sunday was a full conference …

Continue reading Glamour Women of the Year Summit

The Kors Versace Deal and the Establishment of America’s First Luxury Group

A few weeks ago it was announced that American fashion brand Michael Kors has snapped up famed label Versace for $2.1 billon, taking over one of the last independent Italian brands. Kors has made most of his money in the mid-market, with a large presence in shopping malls. The brand has a strong focus on accessories ranging …

Continue reading The Kors Versace Deal and the Establishment of America’s First Luxury Group

In Conversation with: Margaret Molloy #WearingIrish

When you look at Ireland as a brand –this idea of Ireland.ie- people see it as a country with great food, culture, history but fashion isn’t normally something associated with the land of saints and scholars, enter Margaret Molloy who is changing all of this. For the inaugural Irish International Business Network (IIBN) NY In …

Continue reading In Conversation with: Margaret Molloy #WearingIrish

Golden Globes 2018 #Times Up

This year's Golden Globes was different to all previous, not only because of the sea of black that it presented but most importantly because it marked the beginning of the TIME'S UP campaign. The campaign has secured support from over 300 award-winning actors, directors, and producers such as Reese Witherspoon, Shonda Rhimes, Eva Longoria and …

Continue reading Golden Globes 2018 #Times Up

Are Luxury Brands Thriving or Simply Surviving?

Currently, luxury brands are experiencing high levels of growth. Yet these brands have faced more challenges then budget brands in the last few years, especially during the economic crash and subsequent austerity measures. So how are luxury brands coping with this? Many have turned to experiential marketing and built up their online experience to ensure their …

Continue reading Are Luxury Brands Thriving or Simply Surviving?