Glamour Women of the Year Summit

This Sunday was spent at the Glamour Women of the Year Summit or WOTY as Editor-in-chief Samantha Barry describes it. This year’s summit was spread over the weekend, beginning Saturday with an ‘experience’ led agenda including personalized jewellery at Catbird and an intense exercise class with Nike fitness instructors. While Sunday was a full conference…

The Decline of Victoria’s Secret

 Victoria’s Secret parent company L Brands Inc. reported a drop in June comparable sales for the lingerie brand, despite an extended sale and deep price cuts. The results show that Victoria’s Secret is struggling to drive traffic with sales dropping one percent in the five weeks leading up to July 7. This is a continuation…

In Conversation with: Margaret Molloy #WearingIrish

When you look at Ireland as a brand –this idea of Ireland.ie- people see it as a country with great food, culture, history but fashion isn’t normally something associated with the land of saints and scholars, enter Margaret Molloy who is changing all of this. For the inaugural Irish International Business Network (IIBN) NY In…

Zara’s Digital Strategy

  Inditex, the owner of the Zara fashion brand reported double-digit growth in online sales for last year. The company reported a 7 per cent rise in full-year net profits and sales up 9 per cent to €25.34bn compared with the same period last year. Inditex, who own retail chains such as Zara, Massimo Dutti…

The Success of Primark

Primark is opening in Brooklyn. That one sentence brings me so much joy. Primark (or Penneys as we Irish know it) has always been close to my heart, especially when I worked in their flagship store in Dublin for three years, as well as a stint in their Paris store. While the Brooklyn store is…

Golden Globes 2018 #Times Up

This year’s Golden Globes was different to all previous, not only because of the sea of black that it presented but most importantly because it marked the beginning of the TIME’S UP campaign. The campaign has secured support from over 300 award-winning actors, directors, and producers such as Reese Witherspoon, Shonda Rhimes, Eva Longoria and…

Are Luxury Brands Thriving or Simply Surviving?

Currently, luxury brands are experiencing high levels of growth. Yet these brands have faced more challenges then budget brands in the last few years, especially during the economic crash and subsequent austerity measures. So how are luxury brands coping with this? Many have turned to experiential marketing and built up their online experience to ensure their…

My Black Friday Top Picks

Everyone is sharing black Friday code blog posts today, so I thought I’d mix it up and show you my favourite picks from the different sites. A few people asked me if I was heading into the shops tomorrow seen as I live in the States now. I’d only go in there if I had…

Transitional Pieces: The Boyfriend Blazer

I recently found Emma Hill’s Instagram and Youtube channel and it really made me fall back in love with the boyfriend blazer. It is the perfect item to wear right now as it’s not quite cold enough for the heavy jacket (yet) but gone are the days when you can leave the house in just…