Nike Opens New ‘Experience Store’ on Fifth Avenue

At a time when brick and mortar stores seem to be dying out, Nike has invested in its so-called ‘House of Innovation 000‘ a 68,000 square foot 5th avenue store which spans six floors. This is not a simple retail store, according to Nike it is a ‘concept’ store, an opportunity for Nike to interact…

The ‘Love Island’ Effect

The success of the show has been paramount, with almost 2 million views tuning into ITV every night and the show extending its run from 6 weeks last year to 8 weeks this year. But I was curious as to how the show is cashing in on brand deals? Is there a ‘love island effect?’

Zara’s Digital Strategy

  Inditex, the owner of the Zara fashion brand reported double-digit growth in online sales for last year. The company reported a 7 per cent rise in full-year net profits and sales up 9 per cent to €25.34bn compared with the same period last year. Inditex, who own retail chains such as Zara, Massimo Dutti…

Glossier and Influencer Marketing

Happy Sunday! I mentioned in a recent post that I wanted to write a full blog on the beauty brand Glossier – a brand that even though sounds French,  was founded in New York City. Founder Emily Weiss, who had a brief stint on The Hills as well as jobs at W Magazine and Vogue, began…

Networking in New York

Happy nearly February! January is a weird month, you can start off so optimistic but end up feeling blue with the dark cold days. In order to get through the grind of this month, I decided I needed little breaks to look forward to so I booked a few trips. I’m excited to go to…

Brick and Mortar Beauty

The beauty sector seems to be having a lot of success recently. But as most brick and mortar stores struggle in the e-commerce climate why are beauty stores soaring? Many may argue this is because of the ‘try and test’ nature of the industry- people need to go to the store to find their perfect…

2017 a Year in Review 

2017 was definitely the year of change for me! I finished college, moved city and started a new job. I wanted to see how far I’ve come this year by doing a small look back …   I started off the year in Galway.. Before spending months on end in the library … With some balls in…

Christmas Party Looks

 Happy December! ‘Tis the season for Christmas parties.  This is the only time of the year where I can throw on as many sequins as I want and no one will judge me. This is the perfect time to buy occasion wear because a lot of places are having sales at the moment. You’ll see a few jumpsuits in…

My Black Friday Top Picks

Everyone is sharing black Friday code blog posts today, so I thought I’d mix it up and show you my favourite picks from the different sites. A few people asked me if I was heading into the shops tomorrow seen as I live in the States now. I’d only go in there if I had…

Met Gala 2017

The theme for this years Met Gala was Rei Kawakubo/Comme des Garçons. Rei Kawakubo will be the first living designer since Yves Saint Laurent in 1983 to be the sole subject of the fashion exhibit. The Japanese label Comme des Garçons is behind some of the most radical, avante garde pieces of fashion in our…