The ‘Love Island’ Effect

The success of the show has been paramount, with almost 2 million views tuning into ITV every night and the show extending its run from 6 weeks last year to 8 weeks this year. But I was curious as to how the show is cashing in on brand deals? Is there a โ€˜love island effect?โ€™

Swimwear Editย 

Either Summer is officially starting in Ireland or this week was the only Summer we are getting. Either way, bikini shopping is always fun. I’ve put together a list of some of my favourites, so whether you are lying in your garden under the clothes line or on a sunny beach somewhere exotic you can…