Nike Opens New ‘Experience Store’ on Fifth Avenue

At a time when brick and mortar stores seem to be dying out, Nike has invested in its so-called ‘House of Innovation 000‘ a 68,000 square foot 5th avenue store which spans six floors. This is not a simple retail store, according to Nike it is a ‘concept’ store, an opportunity for Nike to interact…

The ‘Love Island’ Effect

The success of the show has been paramount, with almost 2 million views tuning into ITV every night and the show extending its run from 6 weeks last year to 8 weeks this year. But I was curious as to how the show is cashing in on brand deals? Is there a ‘love island effect?’

In Conversation with: Margaret Molloy #WearingIrish

When you look at Ireland as a brand –this idea of Ireland.ie- people see it as a country with great food, culture, history but fashion isn’t normally something associated with the land of saints and scholars, enter Margaret Molloy who is changing all of this. For the inaugural Irish International Business Network (IIBN) NY In…

Six Months In New York 

After arriving in New York in late September, I am officially 6 months here. How has it been settling into a new country? Settling into the US for me was easier as I had lived here for 3 months previous, although moving here more permanently is different. When you are on a summer visa your priority…

Glossier and Influencer Marketing

Happy Sunday! I mentioned in a recent post that I wanted to write a full blog on the beauty brand Glossier – a brand that even though sounds French,  was founded in New York City. Founder Emily Weiss, who had a brief stint on The Hills as well as jobs at W Magazine and Vogue, began…