During the opening of its largest ever retailer store in Birmingham Primark's CEO Paul Marchant, told reporters the company was evaluating the opportunity in adopting a click-and-collect strategy — where goods ordered online are collected in person from stores. Primark at present has no online presence apart from a large following on social media with …
American Eagle Outfitters recently started testing a new apparel rental service called "Style Drop". The service lets subscribers, who pay $49.95 per month, rent three articles of clothing at a time. The products can then be swapped out an unlimited number of times throughout the month. Shipping is free, and subscribers don't need to wash the clothes …
A few weeks ago it was announced that American fashion brand Michael Kors has snapped up famed label Versace for $2.1 billon, taking over one of the last independent Italian brands. Kors has made most of his money in the mid-market, with a large presence in shopping malls. The brand has a strong focus on accessories ranging …
Continue reading The Kors Versace Deal and the Establishment of America’s First Luxury Group
Inditex, the owner of the Zara fashion brand reported double-digit growth in online sales for last year. The company reported a 7 per cent rise in full-year net profits and sales up 9 per cent to €25.34bn compared with the same period last year. Inditex, who own retail chains such as Zara, Massimo Dutti …
The beauty sector seems to be having a lot of success recently. But as most brick and mortar stores struggle in the e-commerce climate why are beauty stores soaring? Many may argue this is because of the 'try and test' nature of the industry- people need to go to the store to find their perfect …
Currently, luxury brands are experiencing high levels of growth. Yet these brands have faced more challenges then budget brands in the last few years, especially during the economic crash and subsequent austerity measures. So how are luxury brands coping with this? Many have turned to experiential marketing and built up their online experience to ensure their …
Continue reading Are Luxury Brands Thriving or Simply Surviving?
Eva Murphy Ryan 