MET Gala 2018 

So last nights MET gala was one of my favourites yet! I actually ran out of work and went down there to see if I could catch a glimpse of the action. Even though I didn’t see much (security was very tight), the atmosphere was amazing and the whole entrance of the MET was illuminated…

Six Months In New York 

After arriving in New York in late September, I am officially 6 months here. How has it been settling into a new country? Settling into the US for me was easier as I had lived here for 3 months previous, although moving here more permanently is different. When you are on a summer visa your priority…

Zara’s Digital Strategy

  Inditex, the owner of the Zara fashion brand reported double-digit growth in online sales for last year. The company reported a 7 per cent rise in full-year net profits and sales up 9 per cent to €25.34bn compared with the same period last year. Inditex, who own retail chains such as Zara, Massimo Dutti…

The Spring Midi

So it is officially February, and while it may still be in the minus numbers here in New York, Spring has arrived. January is always a weird month for shopping, everywhere is full of sale items and it’s hard to buy more knitwear knowing soon you won’t be able to wear it. This season I’m embracing…

Networking in New York

Happy nearly February! January is a weird month, you can start off so optimistic but end up feeling blue with the dark cold days. In order to get through the grind of this month, I decided I needed little breaks to look forward to so I booked a few trips. I’m excited to go to…

Brick and Mortar Beauty

The beauty sector seems to be having a lot of success recently. But as most brick and mortar stores struggle in the e-commerce climate why are beauty stores soaring? Many may argue this is because of the ‘try and test’ nature of the industry- people need to go to the store to find their perfect…

Golden Globes 2018 #Times Up

This year’s Golden Globes was different to all previous, not only because of the sea of black that it presented but most importantly because it marked the beginning of the TIME’S UP campaign. The campaign has secured support from over 300 award-winning actors, directors, and producers such as Reese Witherspoon, Shonda Rhimes, Eva Longoria and…

Are Luxury Brands Thriving or Simply Surviving?

Currently, luxury brands are experiencing high levels of growth. Yet these brands have faced more challenges then budget brands in the last few years, especially during the economic crash and subsequent austerity measures. So how are luxury brands coping with this? Many have turned to experiential marketing and built up their online experience to ensure their…

Christmas in New York City

Everyone looks at me with a strange side eye look when I tell them I’m not coming home for Christmas. Surely I must be crazy? Doesn’t everyone try and make their way home at Christmas time? Well not if you’re broke from living in New York City and not if you feel like home has…