During the opening of its largest ever retailer store in Birmingham Primark's CEO Paul Marchant, told reporters the company was evaluating the opportunity in adopting a click-and-collect strategy — where goods ordered online are collected in person from stores. Primark at present has no online presence apart from a large following on social media with …
American Eagle Outfitters recently started testing a new apparel rental service called "Style Drop". The service lets subscribers, who pay $49.95 per month, rent three articles of clothing at a time. The products can then be swapped out an unlimited number of times throughout the month. Shipping is free, and subscribers don't need to wash the clothes …
One thing I really wanted to do when I moved to the US was to study here and pick up a qualification, it has been a dream of mine for some years to study in a fashion college in New York. Even before I did my Leaving Cert in Ireland I had looked into taking …
Continue reading Review: Studying at the Fashion Institute of Technology NYC (FIT)
At a time when brick and mortar stores seem to be dying out, Nike has invested in its so-called 'House of Innovation 000' a 68,000 square foot 5th avenue store which spans six floors. This is not a simple retail store, according to Nike it is a 'concept' store, an opportunity for Nike to interact …
Continue reading Nike Opens New ‘Experience Store’ on Fifth Avenue
This Sunday was spent at the Glamour Women of the Year Summit or WOTY as Editor-in-chief Samantha Barry describes it. This year’s summit was spread over the weekend, beginning Saturday with an 'experience’ led agenda including personalized jewellery at Catbird and an intense exercise class with Nike fitness instructors. While Sunday was a full conference …
A few weeks ago it was announced that American fashion brand Michael Kors has snapped up famed label Versace for $2.1 billon, taking over one of the last independent Italian brands. Kors has made most of his money in the mid-market, with a large presence in shopping malls. The brand has a strong focus on accessories ranging …
Continue reading The Kors Versace Deal and the Establishment of America’s First Luxury Group
Victoria’s Secret parent company L Brands Inc. reported a drop in June comparable sales for the lingerie brand, despite an extended sale and deep price cuts. The results show that Victoria’s Secret is struggling to drive traffic with sales dropping one percent in the five weeks leading up to July 7. This is a continuation …
When you look at Ireland as a brand –this idea of Ireland.ie- people see it as a country with great food, culture, history but fashion isn’t normally something associated with the land of saints and scholars, enter Margaret Molloy who is changing all of this. For the inaugural Irish International Business Network (IIBN) NY In …
Continue reading In Conversation with: Margaret Molloy #WearingIrish
Primark is opening in Brooklyn. That one sentence brings me so much joy. Primark (or Penneys as we Irish know it) has always been close to my heart, especially when I worked in their flagship store in Dublin for three years, as well as a stint in their Paris store. While the Brooklyn store is …
Currently, luxury brands are experiencing high levels of growth. Yet these brands have faced more challenges then budget brands in the last few years, especially during the economic crash and subsequent austerity measures. So how are luxury brands coping with this? Many have turned to experiential marketing and built up their online experience to ensure their …
Continue reading Are Luxury Brands Thriving or Simply Surviving?
Eva Murphy Ryan 