The Decline of Victoria’s Secret

 Victoria’s Secret parent company L Brands Inc. reported a drop in June comparable sales for the lingerie brand, despite an extended sale and deep price cuts. The results show that Victoria’s Secret is struggling to drive traffic with sales dropping one percent in the five weeks leading up to July 7. This is a continuation…

Growing Retail Opportunity in India

There is a new retail market opening up in India, according to consultancy firm PwC. Predictions are that the retail market in India will be worth an estimated $1 trillion by 2020. This new opportunity has already been identified by some high profile retailers. Last month Japanese brand Uniqlo announced it will open its first store…

My Black Friday Top Picks

Everyone is sharing black Friday code blog posts today, so I thought I’d mix it up and show you my favourite picks from the different sites. A few people asked me if I was heading into the shops tomorrow seen as I live in the States now. I’d only go in there if I had…

Blue Velvet Trend

Now we are officially in autumn and the temperature has dropped in New York all I want to wear are warm cosy clothes, and what fabric is cosier than velvet? This deep blue velvet trend is one of my favourites that I’ve seen for a few seasons- not sure how practical it is for rainy Ireland though!…

Recent Zara Purchases

I was so happy when I realised the Zara sale was coming to an end, was it just me or did that summer sale feel as if it went on for months? Finally, the new A/W ’17 stock is coming in and I have already gotten my hands on a few items. Just click on…

Dress Code: ‘Jeans and a Nice Top’

There are always those occasions which call for the popular dress code of ‘jeans and a nice top’ or when on a Saturday night you’re struggling to find something to wear and the entire girls WhatsApp group seems to have adopted this unofficial dress code. While the Irish mammy has the ‘good scissors’ or the ‘good…

Slider Love

We have been blessed with a pretty good Irish summer this year compared to past ones. It’s not that frequently in Ireland where you can slip on some sliders with jeans and not be worried about the possibility of stepping into a very large puddle. The last few weeks I’ve been living in the following…

Sales Shopping

I’ve been having a lot of fun sales shopping over the last few weeks. When it comes to sales shopping I think it is better to buy wardrobe basics that you know you will get wear from. Don’t buy an item just because you think its a bargain. The Zara sale especially is amazing at the…

Chloé Dupes

This season Chloé is really making an impact with their accessories. The Chloé Nile bag is especially popular having been carried by anybody who thinks they are somebody at recent fashion shows. I’ve always been quite a fan of the Chloé bags but if like me you do not have over €1000  to spend then here…

Swimwear Edit 

Either Summer is officially starting in Ireland or this week was the only Summer we are getting. Either way, bikini shopping is always fun. I’ve put together a list of some of my favourites, so whether you are lying in your garden under the clothes line or on a sunny beach somewhere exotic you can…