Nike Opens New ‘Experience Store’ on Fifth Avenue

At a time when brick and mortar stores seem to be dying out, Nike has invested in its so-called ‘House of Innovation 000‘ a 68,000 square foot 5th avenue store which spans six floors. This is not a simple retail store, according to Nike it is a ‘concept’ store, an opportunity for Nike to interact…

In Conversation with: Margaret Molloy #WearingIrish

When you look at Ireland as a brand –this idea of Ireland.ie- people see it as a country with great food, culture, history but fashion isn’t normally something associated with the land of saints and scholars, enter Margaret Molloy who is changing all of this. For the inaugural Irish International Business Network (IIBN) NY In…

Six Months In New York 

After arriving in New York in late September, I am officially 6 months here. How has it been settling into a new country? Settling into the US for me was easier as I had lived here for 3 months previous, although moving here more permanently is different. When you are on a summer visa your priority…

Zara’s Digital Strategy

  Inditex, the owner of the Zara fashion brand reported double-digit growth in online sales for last year. The company reported a 7 per cent rise in full-year net profits and sales up 9 per cent to €25.34bn compared with the same period last year. Inditex, who own retail chains such as Zara, Massimo Dutti…

The Success of Primark

Primark is opening in Brooklyn. That one sentence brings me so much joy. Primark (or Penneys as we Irish know it) has always been close to my heart, especially when I worked in their flagship store in Dublin for three years, as well as a stint in their Paris store. While the Brooklyn store is…

Glossier and Influencer Marketing

Happy Sunday! I mentioned in a recent post that I wanted to write a full blog on the beauty brand Glossier – a brand that even though sounds French,  was founded in New York City. Founder Emily Weiss, who had a brief stint on The Hills as well as jobs at W Magazine and Vogue, began…

Networking in New York

Happy nearly February! January is a weird month, you can start off so optimistic but end up feeling blue with the dark cold days. In order to get through the grind of this month, I decided I needed little breaks to look forward to so I booked a few trips. I’m excited to go to…

Golden Globes 2018 #Times Up

This year’s Golden Globes was different to all previous, not only because of the sea of black that it presented but most importantly because it marked the beginning of the TIME’S UP campaign. The campaign has secured support from over 300 award-winning actors, directors, and producers such as Reese Witherspoon, Shonda Rhimes, Eva Longoria and…

2017 a Year in Review 

2017 was definitely the year of change for me! I finished college, moved city and started a new job. I wanted to see how far I’ve come this year by doing a small look back …   I started off the year in Galway.. Before spending months on end in the library … With some balls in…

Christmas Party Looks

 Happy December! ‘Tis the season for Christmas parties.  This is the only time of the year where I can throw on as many sequins as I want and no one will judge me. This is the perfect time to buy occasion wear because a lot of places are having sales at the moment. You’ll see a few jumpsuits in…