Inditex, the owner of the Zara fashion brand reported double-digit growth in online sales for last year. The company reported a 7 per cent rise in full-year net profits and sales up 9 per cent to €25.34bn compared with the same period last year. Inditex, who own retail chains such as Zara, Massimo Dutti …
Primark is opening in Brooklyn. That one sentence brings me so much joy. Primark (or Penneys as we Irish know it) has always been close to my heart, especially when I worked in their flagship store in Dublin for three years, as well as a stint in their Paris store. While the Brooklyn store is …
Finally it’s February! That month felt extremely long and had far too many Monday’s. February also means one thing in New York- fashion week. In preparation for this I wrote an article for Irish Central highlighting the changes in the fashion industry due to the shift in digital technology. Article is below: In February as …
Continue reading Digital Game Changers in the Fashion Industry
Currently, luxury brands are experiencing high levels of growth. Yet these brands have faced more challenges then budget brands in the last few years, especially during the economic crash and subsequent austerity measures. So how are luxury brands coping with this? Many have turned to experiential marketing and built up their online experience to ensure their …
Continue reading Are Luxury Brands Thriving or Simply Surviving?
So, I am just home from the summer of a lifetime and was thinking back to when I first booked my J1 and how nervous I was. One of the things I googled multiple times was 'What to pack for a J1'. At the time I thought surely there must be some trick for packing …
Eva Murphy Ryan 