Zara’s Digital Strategy

  Inditex, the owner of the Zara fashion brand reported double-digit growth in online sales for last year. The company reported a 7 per cent rise in full-year net profits and sales up 9 per cent to €25.34bn compared with the same period last year. Inditex, who own retail chains such as Zara, Massimo Dutti…

Christmas Party Looks

 Happy December! ‘Tis the season for Christmas parties.  This is the only time of the year where I can throw on as many sequins as I want and no one will judge me. This is the perfect time to buy occasion wear because a lot of places are having sales at the moment. You’ll see a few jumpsuits in…

Blue Velvet Trend

Now we are officially in autumn and the temperature has dropped in New York all I want to wear are warm cosy clothes, and what fabric is cosier than velvet? This deep blue velvet trend is one of my favourites that I’ve seen for a few seasons- not sure how practical it is for rainy Ireland though!…

Transitional Pieces: The Boyfriend Blazer

I recently found Emma Hill’s Instagram and Youtube channel and it really made me fall back in love with the boyfriend blazer. It is the perfect item to wear right now as it’s not quite cold enough for the heavy jacket (yet) but gone are the days when you can leave the house in just…

Recent Zara Purchases

I was so happy when I realised the Zara sale was coming to an end, was it just me or did that summer sale feel as if it went on for months? Finally, the new A/W ’17 stock is coming in and I have already gotten my hands on a few items. Just click on…

Sales Shopping

I’ve been having a lot of fun sales shopping over the last few weeks. When it comes to sales shopping I think it is better to buy wardrobe basics that you know you will get wear from. Don’t buy an item just because you think its a bargain. The Zara sale especially is amazing at the…

Gingham Galore

Gingham has been a huge trend this Spring/Summer and I must admit its ones of my favourite trends. I was never a fan of gingham previously, it reminded me of a pattern my Mam used to force me into as a child. I’m sure I won’t love it forever which is why I enjoy buying affordable…

Swimwear Edit 

Either Summer is officially starting in Ireland or this week was the only Summer we are getting. Either way, bikini shopping is always fun. I’ve put together a list of some of my favourites, so whether you are lying in your garden under the clothes line or on a sunny beach somewhere exotic you can…

Workwear Outfits

So it has been a long time since I sat down and wrote a blog post, it is safe to say final year is catching up with me. I am buried deep in assignments and studying but with only a few weeks left its time for me to think about life after college. Which brings…

Recent Zara purchases 

These are my most recent purchases from Zara online to bring me back to college and when in between the summer and autumn seasons. Zara.com is very easy to order from, delivery was quick it came in 3 days and the best part is being able to return in-store. Printed bodysuit  I love this, when…