Nike Opens New ‘Experience Store’ on Fifth Avenue

At a time when brick and mortar stores seem to be dying out, Nike has invested in its so-called 'House of Innovation 000' a 68,000 square foot 5th avenue store which spans six floors. This is not a simple retail store, according to Nike it is a 'concept' store, an opportunity for Nike to interact …

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Are Luxury Brands Thriving or Simply Surviving?

Currently, luxury brands are experiencing high levels of growth. Yet these brands have faced more challenges then budget brands in the last few years, especially during the economic crash and subsequent austerity measures. So how are luxury brands coping with this? Many have turned to experiential marketing and built up their online experience to ensure their …

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