Nike Opens New ‘Experience Store’ on Fifth Avenue

At a time when brick and mortar stores seem to be dying out, Nike has invested in its so-called ‘House of Innovation 000‘ a 68,000 square foot 5th avenue store which spans six floors. This is not a simple retail store, according to Nike it is a ‘concept’ store, an opportunity for Nike to interact…

Six Months In New York 

After arriving in New York in late September, I am officially 6 months here. How has it been settling into a new country? Settling into the US for me was easier as I had lived here for 3 months previous, although moving here more permanently is different. When you are on a summer visa your priority…

Networking in New York

Happy nearly February! January is a weird month, you can start off so optimistic but end up feeling blue with the dark cold days. In order to get through the grind of this month, I decided I needed little breaks to look forward to so I booked a few trips. I’m excited to go to…

2017 a Year in Review 

2017 was definitely the year of change for me! I finished college, moved city and started a new job. I wanted to see how far I’ve come this year by doing a small look back …   I started off the year in Galway.. Before spending months on end in the library … With some balls in…

Are Luxury Brands Thriving or Simply Surviving?

Currently, luxury brands are experiencing high levels of growth. Yet these brands have faced more challenges then budget brands in the last few years, especially during the economic crash and subsequent austerity measures. So how are luxury brands coping with this? Many have turned to experiential marketing and built up their online experience to ensure their…

Apartment hunting in New York 

Apartment hunting in New York is a nightmare- there is no easy way to say it. Moving to New York sounds glamorous but deciding which apartment is least likely to get a rodent infestation is the reality. If you find somewhere that seems perfect, more often than not it isn’t. That being said I’ve managed…

Recent Zara Purchases

I was so happy when I realised the Zara sale was coming to an end, was it just me or did that summer sale feel as if it went on for months? Finally, the new A/W ’17 stock is coming in and I have already gotten my hands on a few items. Just click on…

Powerscourt Estate & Waterfall 

Today was so sunny and I honestly felt like I was back in Sardinia with the heat, so it was the perfect day to explore Powerscourt in Co. Wicklow. The gardens were stunning and would be the ideal backdrop for a photoshoot or wedding pictures. Sometimes I think it takes leaving home to make you…