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Tag: analysis

Zara’s Digital Strategy

On March 20, 2018March 20, 2018 By evamurphyryanIn FashionLeave a comment

  Inditex, the owner of the Zara fashion brand reported double-digit growth in online sales for last year. The company reported a 7 per cent rise in full-year net profits and sales up 9 per cent to €25.34bn compared with the same period last year. Inditex, who own retail chains such as Zara, Massimo Dutti …

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The Success of Primark

On March 12, 2018 By evamurphyryanIn FashionLeave a comment

Primark is opening in Brooklyn. That one sentence brings me so much joy. Primark (or Penneys as we Irish know it) has always been close to my heart, especially when I worked in their flagship store in Dublin for three years, as well as a stint in their Paris store. While the Brooklyn store is …

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