Digital Game Changers in the Fashion Industry 

Finally it’s February! That month felt extremely long and had far too many Monday’s.  February also means one thing in New York- fashion week. In preparation for this I wrote an article for Irish Central highlighting the changes in the fashion industry due to the shift in digital technology. Article is below:  In February as…

Glossier and Influencer Marketing

Happy Sunday! I mentioned in a recent post that I wanted to write a full blog on the beauty brand Glossier – a brand that even though sounds French,  was founded in New York City. Founder Emily Weiss, who had a brief stint on The Hills as well as jobs at W Magazine and Vogue, began…

Networking in New York

Happy nearly February! January is a weird month, you can start off so optimistic but end up feeling blue with the dark cold days. In order to get through the grind of this month, I decided I needed little breaks to look forward to so I booked a few trips. I’m excited to go to…

Brick and Mortar Beauty

The beauty sector seems to be having a lot of success recently. But as most brick and mortar stores struggle in the e-commerce climate why are beauty stores soaring? Many may argue this is because of the ‘try and test’ nature of the industry- people need to go to the store to find their perfect…

Golden Globes 2018 #Times Up

This year’s Golden Globes was different to all previous, not only because of the sea of black that it presented but most importantly because it marked the beginning of the TIME’S UP campaign. The campaign has secured support from over 300 award-winning actors, directors, and producers such as Reese Witherspoon, Shonda Rhimes, Eva Longoria and…

2017 a Year in Review 

2017 was definitely the year of change for me! I finished college, moved city and started a new job. I wanted to see how far I’ve come this year by doing a small look back …   I started off the year in Galway.. Before spending months on end in the library … With some balls in…

Are Luxury Brands Thriving or Simply Surviving?

Currently, luxury brands are experiencing high levels of growth. Yet these brands have faced more challenges then budget brands in the last few years, especially during the economic crash and subsequent austerity measures. So how are luxury brands coping with this? Many have turned to experiential marketing and built up their online experience to ensure their…

Christmas Party Looks

 Happy December! ‘Tis the season for Christmas parties.  This is the only time of the year where I can throw on as many sequins as I want and no one will judge me. This is the perfect time to buy occasion wear because a lot of places are having sales at the moment. You’ll see a few jumpsuits in…

My Black Friday Top Picks

Everyone is sharing black Friday code blog posts today, so I thought I’d mix it up and show you my favourite picks from the different sites. A few people asked me if I was heading into the shops tomorrow seen as I live in the States now. I’d only go in there if I had…

Christmas in New York City

Everyone looks at me with a strange side eye look when I tell them I’m not coming home for Christmas. Surely I must be crazy? Doesn’t everyone try and make their way home at Christmas time? Well not if you’re broke from living in New York City and not if you feel like home has…